Wednesday, January 22, 2014

To market Congress prospect better Rahul now will take Interview on English Channel next week


Grand old party is in hurry to reach commoners


Rahul Gandhi
After getting good responses from his Interview published in one of leading Hindi daily Congress vice president will now take questions of leading anchor one on one on TV interview. More open ‘awtar’ of Rahul has come forth after he openly accepted fiasco in marketing of good policy of government. In last week concluded Aicc session Rahul had made strong comments on marketing strategy of the party. He in fact candidly accepted the failure of marketing plan of party against the BJP and AAP.
While in Hindi daily the connection of daughter in law of the owner and Priyanka Gandhi Vadra fetch first detail interview of Rahul Gandhi but in English News Channel TV interview relationship with Congress first family and that of TV anchor pays the dividend.
In principle Rahul has Okayed the interview plan says my source that is privy to development. Now only other nitty-gritty of the plan needs to complete. Party has not only finalized a detail plan of reaching Rahul Gandhi to masses more frequently but it also has impaneled a battery of senior and junior ministers along with rhetoric members of parliament to face the tough questions from media in the coming two and half months. Rahul has been forced to be more vocal on problems of common public. Not to speak to larger issue on time is the main complaint of his party leaders with Sonia, Rahul and Prime Minister Manmohan Singh. I think it is one of main flaws of Congress that barred its communication reaching common people on streets. And because of this distance between Congress and common man has continuously.

After seeing writing on wall Gandhi scion has re chalked architecture to retain power in hands of party in coming general election. Congress is rattled by the results of assembly election. Recent survey which is being currently shown on channels of big media house predicts future of Rahul and team nebulous.
Finance Minister P Chidambaram

‘Congress is going in this election as underdog’ Finance Minister P Chidambaram, who now also holds responsibility of senior spokespersons of party, had admitted this in a panel discussion in an economic summit in Switzerland.  It seems that party is in hurry to rejig communication department. This department is main bridge
through which thoughts of the party levitate to common public.
Many of my friends feel present panel of spokespersons has completely become dysfunctional. Barring little none of spokespersons of panel have left any impact on media. Lack of knowledge of the party and government’s affairs and command on Hindi and English language make them obsolete. Once I had also faced an odd situation when one of spokesperson briefed me wrongly about the agenda of Cabinet discussion. I was forced to correct my copy of news telephonic.

In its attempts to reach voters more eloquently party has brought many old and new faces in list of spokespersons. How far these people would be able to complete the task entrusted to them is doubtful. Ten years of absolute power have made their tong arrogant and mind scornful. Many of these panelists have prejudiced against regional media. They only love to talk only those journalists who write to language of elites. 

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