Some one is watching your mind

Some one is watching your mind

In the run up of preparations for 2014 election political parties have been snooping voter’s minds 

According to a news item published in an English daily few days back a British Commission has been probing charge of snooping of LG smart TV. It is alleged that LG smart TV had send viewing habits of owner’s family back to South Korean manufacturer. At the time when India is gearing to see an electoral battle for 2014 election this corporate snooping has translated to election snooping.

Both the main national parties, the Congress and BJP have equipped their arsenal with latest developed software. Other national and state level political parties are also gearing up to match their strategy room (in common parlance, known as war room) with main players of electoral war going to fight ahead in the next six months across India. A dedicated team has been working on development of software for the last one year says a source privy to development of this software. ‘This time festival of democracy will be celebrated not on ground but in sky through the spectrum’ adds the source.

It is true that BJP spearheaded by its prime ministerial candidate Narendra Modi is leading the virtual war fought between the Congress and BJP. In fact the IT department of BJP has developed a number of new software which not only keeps eyes on voters’ mind but also keeps close eyes on rival political parties. Party is testing new software in the four assembly elections which are about to culminate on 8^th of December. Sources privy to development told that with Delhi is the focus state where newly developed techniques are being used before the coming general elections of 2014.

With the burgeoning middle class along with fat moneybag the Indians are reaching out for most advance gadgets available in the market. This trend is being also witnessed even in two and tree tier cities. Equipped with 3G and 4G internet options middle class, especially young generation has become savvy to internet.

Political parties are gleaning through this new habits of tech friendly young generation who in his quest of getting country corruption and scandal free search various options before use his newly acquired right of vote. Social media and customized micro messaging have also become a power full tool to spread the message across the states in this new age of smart phones, tablets and laptops. Micro messaging includes text messaging, email and whatsapp messaging like tools to either instill parties ideology or to tell wrong done by opponents in their regime. Penetration of smart phones, tablets and even laptops have got intruded in deep inside remote villages either through awareness or through governmental schemes. Incidentally Aam aadmi party (Aap), new entrant of Delhi election fray has also used these new age weapons to spread venom against opponents in current political slugfest.

As per the details given by the persons connected directly with the projects of both the big national parties, the most advance polling and analytics work is being done in BJP’s backroom situated in Gandhinager and a team in Bangluru led by Union Petroleum and natural gas minister Veerappa Moily’s son-in- law and entrepreneur Anand Adkoli for Congress.

A news item published in a pink daily says ‘the work done by these two teams is secretive and little about their precise nature is known outside of a few senior functionaries in both parties. But data analytics of varying sophistication is being applied at many levels.’

When a voter in a search of party’s policies or some party related news a website of BJP or its various support groups, a cookie is planted on his smart phone, tab or computer told a source who does not want to be named. This planted cookie will track your browsing pattern and will built an algorithm which in turn sketch a demographic profile based on voter’s browsing pattern. So be causes next time when you visit website of parties.

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